I’ve just been recording a voiceover narration for an on-line video showing the recent Mobility of the Future event.

This was a three day event in The Netherlands organised by BMW Group the Netherlands. It’s part of their strategy of repositioning the BMW brand as a “supplier of mobility rather than a automotive supplier”.

Not quite sure how that works, or how it’s different, when the exhibits from the the company still look suspiciously like “automotive” cars – and as you might expect very cool, expensive looking ones too – albeit that some of them are powered by electricity.

Check out this great image from the event by Luuk Van Kaathoven.